Save One Life Campaign

Based on Texas statistics, there is 1 drowning death for every 71,429 people. This campaign is designed to spread a message to encourage everyone to wear a life jacket. Our goal is to reach 71,429 people with the hope of saving at least one life.

Strategy

The strategy is to launch a social media campaign around the hashtag #floatyourfit.

2025 Timeline

Sep

Set up social media accounts

Sept 2025

Oct

Design and purchase merchandise

Oct 2025

Nov

Partner with a national organization

Nov 2025

Dec

Ambassador program for volunteers

Dec 2025

Goals

Enlist 3 ambassadors
Reach 71,429 impressions
Partner with national organization